For the restaurant concept CIAO, we were tasked with creating a brand that delivered on the perfect mix of authenticity, accessibility and customization in a fast-casual concept. Starting with a review of the proposed menu, we built the brand around the concept of fast Italian. We then used strong and simple visual design language in the branding, as well as the design of the restaurant itself, that all pointed back to the tagline: Modern Italian Kitchen. Role: Creative Director/Designer