You can tell Camp Boggy Creek is a very special place by its mission statement alone: To foster a spirit of joy while creating a free medically sound, life-enriching camp environment for seriously ill kids and their families, where laughter is always in abundance and where every joyful experience is outdone by the next.

Our challenge was to harness that mission’s essence and update the camp’s image for today's social, digital and marketing worlds - all while keeping the magically messy fun of camp intact. So much of camp is hands-on, so building the brand that way felt natural. Rough, loose and made-with-love elements serve to connect 
everything that has gone into making Camp Boggy Creek what it is today - a camp where any kid can just be a kid. Role Creative Director/Designer