Old Chicago began as a deep-dish pizza chain but over the years had become a “cliquey” bar with more emphasis on beer than food, both in product and service. The brand needed to recommit to the dining room and reconnect with families and friends instead of the “Norms” of the world. The Push team repositioned the brand to be more food-centric and focused on quality ingredients. We also created a richer, more elevated beer experience with curated, handcrafted selections for each location. Role: Creative Director/Designer