Globally, wine and spirits is a 73 billion dollar industry. The Good Pour asked the question, what if we could take just a little from the profit margins and allow our customers to give it to the charities they care about the most? Imagine the good that could do and perhaps even create a tectonic shift in retail. We set out to build an elevated yet unfussy wine & spirits marketplace that caters to the conscious consumer and delivers on that promise of doing good. From a proprietary app that allows the directed giving to happen to a fresh new brick and mortar expereince like no other in the category, The Good Pour exists to lift others and celebrate the spirit of giving. Cheers to that! Role: CD, Chief Brand Officer