Globally, wine and spirits are a 223 billion dollar industry. The Good Pour asked the question: What if we could take just a little from the profit margins and allow our customers to give it to the charities they care about the most? Imagine the good that could be done and perhaps even create a tectonic shift in retail. We set out to build an elevated yet unfussy wine & spirits marketplace that caters to the conscious consumer and delivers on that promise of doing good. From a proprietary app that allows the directed giving to happen, to a fresh new brick-and-mortar experience like no other in the category, The Good Pour exists to lift others and celebrate the spirit of giving. Cheers to that! Role: CD, Chief Brand Officer